Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Higher Education: An Indian Scenario

During the colonial period, colonialism weighed heavily on the Indian economy and higher education system. In our country, higher education was not a top priority from colonial period. Some Read More »

Date: 05/12/2023
Author: Hardeep Kaur
Contributor: eb™ Research Team
Article

Empowerment Of The Muslim Woman In India: Issues And Strategies

The aim of the paper is to explore the level of empowerment of Muslim women in India through the analysis of their socioeconomic status and to find out the issues behind this. With 14.2% of the total Read More »

Date: 05/12/2023
Author: Lakshman Chandra Pal
Contributor: eb™ Research Team
Article

A Study On Consumer Perception With Reference To Moment Marketing In Gen-Z And Gen-Y

The study on consumer perception with reference to moment marketing in Gen-Z and Gen-Y representing the younger consumer base, exhibit distinct preferences and behaviors in their interaction with Read More »

Date: 12/26/2024
Author: Dr. Deepa Vyas, Ms. Kunika Biyani
Contributor: eb™ Research Team
Article

Assessing Passengers’ Perception Towards Customer Relationship Management In Indian Airline

Customer Relationship management is a crucial strategy which is adopted by every organization to improve its business and thus gaining competitive advantage over the rivals. Indian Aviation Industry Read More »

Date: 05/12/2023
Author: Pawanjot Kaur, Harsimran Kaur Batth, Komal
Contributor: eb™ Research Team
Article

Start-Up Revolution In India: Current Developments And Prospective Growth

The government's efforts to foster innovation for the expansion of entrepreneurship and sustainable development are discussed in this article analyses the current innovation environment, its Read More »

Date: 05/12/2023
Author: Pooja Sharma
Contributor: eb™ Research Team
Would you like to share articles and contribute to the eb™ Journal?

If you would like enhanced access to the material on this site, including the ability to download documents as well as submit your own, or other interesting articles for inclusion in the eb™ Journal, join the Founders Circle forming now.

Start Here