Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

A Study On Users' Behavioral Intentions Towards The Adoption Of Chatbots On Online Learning

The purpose of this paper is to investigate the factors influencing users' behavioral intentions towards the adoption of chatbots on online learning platforms, employing the framework of the Read More »

Date: 12/26/2024
Author: Tahera Shabbir Singaporewala, Juhi Shah
Contributor: eb™ Research Team
Article

Financial Well-Being Of Women Professionals In Chandigarh: An Assessment Of Key Dimensions

Financial well-being plays an important role in an individual’s life. Attaining the desired financial state is everyone’s dream. Employees are the backbone of any organization. Their physical, Read More »

Date: 05/12/2023
Author: Dilpreet Kaur
Contributor: eb™ Research Team
Article

Role Of Statistics In Institutions: Enhancing Decision Making, Policy, And Performance

Statistics play a vital role in the functioning and development of modern institutions by enabling data-driven decision-making, strategic planning, and performance evaluation. As organizations across Read More »

Date: 05/12/2023
Author: Twinkle Sharma
Contributor: eb™ Research Team
Article

Unlocking The Potential Of Sustainable Development Goals Through Enhanced Higher Education

The Sustainable Development Goals (SDGs), shifting from linear to more circular, local, and holistic strategies. To effectively address SDGs, contextually relevant solutions must be developed through Read More »

Date: 05/12/2023
Author: Prince Pal
Contributor: eb™ Research Team
Article

Digitalisation In Commerce And Trade: A New Era Of Global Business

The digital revolution has significantly altered the landscape of commerce and trade in recent decades. With the rise of e-commerce platforms and blockchain technology, the transition to digital Read More »

Date: 05/12/2023
Author: Heena
Contributor: eb™ Research Team
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