Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Artificial Intelligence And Machine Learning In Business

By enabling decision-making based on data, technology, and intelligent interactions with customers, machine learning and artificial intelligence have completely transformed the business landscape. To Read More »

Date: 05/12/2023
Author: Mohit Malik, Kamaljit Kaur, Simranjeet Kaur
Contributor: eb™ Research Team
Article

Case Study: Work-Life Balance And Changing Lifestyles

This chapter explores the shifting landscape of work-life balance in the modern era, shaped by digital innovation, cultural evolution, and economic pressures. It provides a cross-disciplinary Read More »

Date: 05/12/2023
Author: Madhu Dhadwal
Contributor: eb™ Research Team
Article

Circular Economy As A Pathway To Economic Efficiency: Evidence From The Manufacturing Sector

This study investigates the impact of circular economy (CE) strategies on economic efficiency within the manufacturing sector. With increasing demands for sustainable resource management and reduced Read More »

Date: 05/12/2023
Author: Kaveri Khound, Kabir, Aarti Zade
Contributor: eb™ Research Team
Article

Predictive Modelling Of Stock Option Price Movements Using Machine Learning Techniques: An Indian

The Indian derivatives market, particularly options trading, has witnessed exponential growth over the past decade. However, the nonlinear and volatile nature of option price movements presents a Read More »

Date: 05/12/2023
Author: Firoz A. Sherasiya
Contributor: eb™ Research Team
Article

An Effect Of Influencers On Gen Z In Terms Of Skin Care Products

In the era of curated feeds and #skincare goals, social media influencers hold sway over a powerful demographic: Gen Z. This research delves into the intricate web of influence, dissecting how these Read More »

Date: 12/26/2024
Author: Maulik Shah, Anamika Ranpura, Nilharsh Patoliya
Contributor: eb™ Research Team
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