Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Lights On! Worker And Social Cooperatives Tackling Undeclared Work

Undeclared work is a predominant form of informal work where work is explicitly hidden, even if there are laws in the country that might recognize it, while informal work also includes economic Read More »

Date: 2021
Author: Francesca Martinelli
Contributor: eb™ Research Team
Article

Examining The Role Of Servant Leadership In Promoting Ethical Behavior: A Systematic Literature

This study investigates the role of servant leadership in promoting ethical behavior in organizations, by comparing its impact between nonprofit and commercial organizations. Through a systematic Read More »

Date: 2024
Author: Ahmad Muktamar
Contributor: Nurnaningsih A eb™ Research Team
Article

Ethics In The Age Of Disruptive Technologies: An Operational Roadmap

Leaders want the best for their organization. They do not want to go down in history as the ones who harmed or destroyed it, but rather as ones who encountered challenges and faced them, guiding Read More »

Date: 06/2023
Author: José Roger Flahaux, Brian Patrick Green, Ann Gregg Skeet
Contributor: eb™ Research Team
Article

Why Being Green Is Harder Than It Seems: Discovering The Effect Of Green Brand Knowledge On The

Thesis Purpose: The purpose of this study is to quantitatively discover whether green brand knowledge has an effect on the perception of green claims with Swedish Millennials and Gen Z. As to whether Read More »

Date: 06/04/2020
Author: Linda Strålman, Lydia Parry
Contributor: eb™ Research Team
Article

The Philanthropic Brand? An Exploratory Study Of Consumers’ Perceptions Of Brands Communicating

Thesis Purpose: The purpose of this thesis is to provide an understanding of how brands relaying moral messages in their communication are perceived by consumers. Therefore, it investigates Read More »

Date: 05/24/2017
Author: Lisa Marie Bauer, Lisa-Marie Kaven
Contributor: eb™ Research Team
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