Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
Undeclared work is a predominant form of informal work where work is explicitly hidden, even if there are laws in the country that might recognize it, while informal work also includes economic Read More »
This study investigates the role of servant leadership in promoting ethical behavior in organizations, by comparing its impact between nonprofit and commercial organizations. Through a systematic Read More »
Leaders want the best for their organization. They do not want to go down in history as the ones who harmed or destroyed it, but rather as ones who encountered challenges and faced them, guiding Read More »
Thesis Purpose: The purpose of this study is to quantitatively discover whether green brand knowledge has an effect on the perception of green claims with Swedish Millennials and Gen Z. As to whether Read More »
Thesis Purpose: The purpose of this thesis is to provide an understanding of how brands relaying moral messages in their communication are perceived by consumers. Therefore, it investigates Read More »