Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
There are competing narratives about artificial intelligence’s impact on inequality. Some argue AI will exacerbate economic disparities, while others suggest it could reduce inequality by primarily Read More »
Generation Z (Gen Z), born between 1997 and 2012, represents the first generation fully immersed in digital connectivity and social media, shaping distinctive approaches to holistic health and Read More »
In the attention economy, digital platforms employ dopamine-triggering features such as infinite scroll, autoplay, push notifications, and gamification to maximize user retention. These features Read More »
Public health and sanitation in rural India are crucial for promoting health of rural masses, preventing diseases and improving quality of life. Investing in public health and sanitation can reduce Read More »
This study explores the interconnection and relevance between the philosophy of Samkhya-Yoga and health and wellness in modern times. The ancient Indian philosophical text Samkhyakarika presents the Read More »