Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

AI Adoption And Inequality

There are competing narratives about artificial intelligence’s impact on inequality. Some argue AI will exacerbate economic disparities, while others suggest it could reduce inequality by primarily Read More »

Date: 04/2025
Author: Emma Rockall, Marina M. Tavares, Carlo Pizzinelli
Contributor: eb™ Research Team
Article

GEN Z AND HOLISTIC APPROACHES TO HEALTH AND WELLNESS: AWARENESS, PRACTICES, AND CONTEMPORARY

Generation Z (Gen Z), born between 1997 and 2012, represents the first generation fully immersed in digital connectivity and social media, shaping distinctive approaches to holistic health and Read More »

Date: 09/2025
Author: Dr. Rajesh. K
Contributor: eb™ Research Team
Article

DOPAMINE TRIGGERS AND APP ABANDONMENT: A BEHAVIOURAL ANALYTICS STUDY ON GEN Z’S ENGAGEMENT CYCLES

In the attention economy, digital platforms employ dopamine-triggering features such as infinite scroll, autoplay, push notifications, and gamification to maximize user retention. These features Read More »

Date: 09/2025
Author: Insiya Gandhi, Dr. Saranya Thaloor
Contributor: eb™ Research Team
Article

PUBLIC HEALTH AND SANITATION IN RURAL INDIA – PROGRESS AND CHALLENGES

Public health and sanitation in rural India are crucial for promoting health of rural masses, preventing diseases and improving quality of life. Investing in public health and sanitation can reduce Read More »

Date: 09/2025
Author: Dr. Dilip S. Patil, Mahesh N. Deshpande
Contributor: eb™ Research Team
Article

A DUALISTIC PATH TO HEALTH: EXPLORING SAMKHYA-YOGA’S ROLE IN MODERN HEALTH PARADIGMS

This study explores the interconnection and relevance between the philosophy of Samkhya-Yoga and health and wellness in modern times. The ancient Indian philosophical text Samkhyakarika presents the Read More »

Date: 09/2025
Author: Krity Kedia
Contributor: eb™ Research Team
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