Modeling Scale Attraction Effects: An Application To Charitable Donations And Optimal Laddering
The charity industry is substantial ($300B annually), expanding rapidly, and presently accounts for over 2% of US GDP. Intriguingly, individual, non-corporate giving comprises the lion’s share of Read More »
Default Effects Under Pay-What-You-Want: Evidence From The Field
Pay-what-you-want pricing is a flexible pricing system which allows consumers to pay any price they want, typically including very small amounts or even $0. A classically selfish consumer might be Read More »
Author: Hannah Perfecto, Minah H. Jung, Leif D. Nelson, Ayelet Gneezy, Uri Gneezy
Contributor: eb™ Research Team
The Development Of The Mindful Consumption Process Through The Sufficiency Economy
Employing qualitative methods, this study attempts to understand how consumers practice mindful consumption. Through applying the concept of the sufficiency economy, the process of mindful Read More »
Author: Theeranuch Pusaksrikit, Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp
Contributor: eb™ Research Team
Is A Picture Always Worth A Thousand Words? Attention To Structural Elements Of EWOM For Consumer
Consumer attention has long been known to influence evaluations of, and responses to, advertising stimuli in meaningful ways (e.g., Krugman, 1971; Morrison & Dainoff, 1972). Indeed, behavioral Read More »
Green Consumption And The Theory Of Planned Behavior In The Context Of Post-Megaquake Behaviors In
The purpose of this study is to analyze Japanese consumers' decision-making processes for environmentally friendly products. Using consumers' market and non-market behavior after the Great East Japan Read More »
Author: Sumire Stanislawski, Yasushi Sonobe, Shuji Ohira
Contributor: eb™ Research Team