A Data-Driven Approach For Enhancing Customer Loyalty Through Strategic Business Innovations And
Background: Customer trust and loyalty are critical in today’s competitive business environment. Integrating technology, sustainability, and omnichannel approaches has been recognised as a key Read More »
Author: Venkataramana Karri, Polamarasetty Nooka Appa Rao, Gopal Krishna Sanapala, V Vijaya Kumar, Venkata Naga Siva Kumar Challa
Contributor: eb™ Research Team
Effects Of Different Types Of Schematic Support On Item And Associative Memory For Brands In Older
Brand memory is central to brand equity (Keller 1993) (Keller 1993) as well as consumer decision making (Hoyer and Brown 1990; Warlop, Ratneshwar, and van Osselaer 2005; Yoon et al. 2005). It is well Read More »
Author: Praggyan (Pam) Mohanty, S. Ratneshwar, Moshe Naveh-Benjamin
Contributor: eb™ Research Team
Do You Have To Look Like A Human To Be Smart? An Exploratory Study Of The Influence Of Anatomy And
The 500 000 accident-free kilometers travelled by the Google Car is a dramatic example of the future place of domestic robots in everyday life (Rijsdijk and Hultink, 2003). Because of their ability Read More »
Staying The Course: The Impact Of No-choice Options On Post-Choice Persistence
Individuals regularly face adversity in the pursuit of goals that require ongoing commitment. Whether or not individuals persist in the face of adversity greatly affects the likelihood that they will Read More »
Aging Well Differently: Desired Aging Well And Its Influence On The Consumption Of People From Ages
The increase in life expectancy and the challenge of aging well that ensues from it have given rise to the new concept of successful aging (SA). SA has been the subject of many research studies over Read More »