Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Artificial Intelligence–Enabled Academic Writing In Higher Education: A Meta-Analytical Narrative

The increasing availability of artificial intelligence (AI) writing tools has significantly influenced academic writing practices in higher education. Tools based on generative models and automated Read More »

Date: 10/08/2025
Author: Hossein Isaee, Hamehnaz Gholipour
Contributor: eb™ Research Team
Article

Review Of EFL Learners’ Perceptions Of Vocabulary Intervention Within Test Validity And

The study outlined in this article examines empirical findings on EFL students’ opinions about using interventions for enhancing language learning; it focuses particularly on testing as a means for Read More »

Date: 10/08/2025
Author: Narges Alimohammadi, Neda Fatehi Rad, and Mohammad Iman Askari
Contributor: eb™ Research Team
Article

Work-life Balance Of Weavers In THIRUVANANTHAPURAM District: A Comprehensive Study

Handloom weavers in Thiruvananthapuram district face mounting pressures that strain the delicate balance between their work and personal lives. This research draws on responses from 250 weavers Read More »

Date: 10/08/2025
Author: Mrs. Gayathri U, Dr. Kinslin D
Contributor: eb™ Research Team
Article

Learning For Real-World Challenges: Contextualized Critical Thinking And Puzzle-Based Instruction

Contemporary educational and social systems are increasingly confronted with complex, ill-structured problems that demand more than routine knowledge reproduction. In response to these challenges, Read More »

Date: 10/08/2025
Author: Mehdi Manoochehrzadeh
Contributor: eb™ Research Team
Article

A Corpus-Based Study Of Evaluative Adjectives In Technology Discourse Grounded In Appraisal Theory

This paper analyzes evaluative adjectives in technological discourse, based on data from the Corpus of Contemporary American English (COCA), to understand how technological ideas are lexically framed Read More »

Date: 10/08/2025
Author: Ferdi Çelik
Contributor: eb™ Research Team
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