Investigating The Effects Of Mailing Variables And Endogeneity On Mailing Decisions
Determining the optimal amount of mailings being sent to customers is crucial and requires the specification of relevant mailing variables. Therefore we distinguish different mailing types and sizes Read More »
Determinants Of Contract Plan Choice
Service providers frequently offer contract plans and bind consumers for the time of the con-tract length in return for a price discount. These contract plans differentiate between consum-ers who Read More »
Latent Growth Curve Analysis And Growth Mixture Models Applied To Automobile Consumers’
Companies are very interested in obtaining reliable indicators about Consumer Satisfaction once a product has been purchased and used. This study analyzes consumer satisfaction with 130 models of Read More »
Customer-Centricity In Emerging Markets: 4a’S And Value Co-Creation
Success cases in emerging markets show firms that have adopted a customer-centric approach, embracing local differences and co-creating solutions with local actors. Meanwhile, failures often involve Read More »
Understanding Patterns Of Brand Share Growth And Decline In Emerging Markets
This paper examines the patterns of market share change across two packaged goods categories in three emerging markets (China, Indonesia and Malaysia). Specifically, we examine the importance of Read More »
Author: Jenni Romaniuk, John Dawes, Magda Nenycz-Thiel, Robert East
Contributor: eb™ Research Team