Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Gender And Advocacy: Social Causes And Brand Endorsements Among Global Social Media Influencers

This study explores the intersection of social advocacy and commercial brand endorsements, with a particular focus on the role of gender in shaping these dynamics. Drawing from Social Role Theory, Read More »

Date: 02/09/2026
Author: Marta Mensa, Yang Yang, Shudipta Sharma, Louisa Ha
Contributor: eb™ Research Team
Article

Role Of Emotional Intelligence In Enhancing Job Satisfaction And Job Resilience: Empirical Evidence

The satisfaction of a journalist depending on many factors like woekplace stress,personal life stress,salary,benefits,working hours. The challenges at the workplace negatively affects the journalists Read More »

Date: 10/08/2025
Author: Greeshma R. K., Dr. Kinslin D.
Contributor: eb™ Research Team
Article

Exploring Language Teachers’ Engagement Amid Adversity: A Qualitative Study Of Grit, Professional

In recent years, language teachers have faced increasing professional demands arising from rapid educational change, institutional pressures, and heightened emotional and cognitive workloads. These Read More »

Date: 10/08/2025
Author: Lida Foroozandehfar, Hamed Barjesteh, Neda Fatehi Rad
Contributor: eb™ Research Team
Article

Behavioral Patterns In Technology Adoption

This paper explores behavioral patterns that influence technology adoption among diverse demographic groups. It examines factors that help or stop individuals from embracing new technologies. The Read More »

Date: 10/08/2025
Author: Elayaraja Subbaiah
Contributor: eb™ Research Team
Article

Self-Regulated Learning In Online EFL Education: An Interdisciplinary Model Of Enjoyment, Grit, And

The increasing reliance on online English as a Foreign Language (EFL) education has renewed scholarly interest in understanding how learners can sustain effective engagement and achievement in Read More »

Date: 10/08/2025
Author: Zahra Tabandeh Hashemi, Hamed Barjesteh, Amir Marzban
Contributor: eb™ Research Team
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