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  • 2011

    A PROPOSED INTEGRATIVE FRAMEWORK OF CORPORATE BRAND IDENTITY

    The purpose of the paper is to provide an integrated conceptual framework showing how corporate brand equity is generated. It builds upon a number of previous studies which have focused upon specific

    2011  •   Business Practices  
  • 2011

    PREDICTING GREEK INTERNET USERS’ INTENTIONS TO USE ONLINE SHOPPING: EMPIRICAL EVIDENCE USING AN EXTENDED TECHNOLOGY ACCEPTANCE MODEL

    This study develops and validates an extended model to predict internet users’ intentions to buy online using a Business-to-Consumer (B2C) e-commerce platform, based on the Technology Acceptance

    2011  •   Technological Advancement  
  • 2011

    IMPACT OF OPTION TRADING ON INDIAN STOCK MARKET

    An option is a contract between two parties whereby one party acquires the right, but not the obligation, to buy or sell a particular commodity or instrument or asset, at a specified price , on or

    2011  •   Partnership  
  • 2011

    PUBLIC SUPPORT ON YOUNG TUSCAN WINE FARMERS: PERTS OR PESTS POLICIES?

    The specific objective of this work is to analyze how public agricultural resources are allocated to the young Tuscan vignerons (between 18 and 40 years old) and if their distribution creates

    2011  •   Public Welfare  
  • 2011

    MOBILITY OF THE SIGHT AND HEARING IMPAIRED – BARRIERS AND SOLUTIONS IDENTIFIED

    Persons with sight or hearing impairment are a significant part of the population. When using public transport numerous specific problems have to be overcome. However those two groups are often not

    2011  •   Social Mobility and Equity  
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