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  • 2011

    THE IMPACT OF CORPORATE INCOME TAXATION ON FOREIGN DIRECT INVESTMENT INTO EUROPEAN UNION MANUFACTURING SECTOR

    This paper investigates the impact of corporate taxation on the location of foreign direct investments in European Union countries. Significant changes have occurred in EU economic environment during

    2011  •   Taxation  
  • 2011

    EVALUATING STRATEGIC DECISIONS BETWEEN REVENUE AND VALUE. THE OUTLOOK FOR THE TERMINI IMERESE INDUSTRIAL SITE

    The aim of the paper is to provide an interpretative scheme of the micro-macro interactions which, bearing in mind two perspectives (business oriented and ethic driven), underlines how by taking the

    2011  •   Corporate Governance  
  • 2011

    A STUDY ON KEY DIMENSIONS OF DIFFERENT VARIABLES FOR CONSUMER ACCEPTANCE OF BRAND EXTENSION

    A successful brand works as an emotional attachment force that always encourages consumer’s perception toward that brand among the other brands. A new product’s brand name is an important

    2011  •   Marketing  
  • 2011

    MICRO-INSURANCE IN EMERGING MARKET: CHAPTER BANGLADESH

    The study focuses on Micro-Insurance in Bangladesh, an emerging market. The policy environment for Micro-Insurance market in Bangladesh is studied with the initiatives by various sectors. This paper

    2011  •   Developing World Investment  
  • 2011

    HOW TO ENHANCE VALUE? A COMPARATIVE APPROACH BETWEEN MARKETING AND FINANCE

    What people do with brands has always been considered a source of value for them. Nonetheless, during the last decade, this phenomenon has been accelerated by the rising power of consumer

    2011  •   Media Reporting  
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