Despite MSMEs' significant contribution to the Philippine social and economic growth, they face many challenges - the foremost of which is access to finance. MSMEs often require access to unsecured
The Philippines is one of the countries in the world where physical cash is still widely used. With the developments and trends relative to Information and Communication Technology (ICT), the usage
The surge in electronic transactions is challenging m-wallet providers to meet the demands of their customers. Hence, this study aimed to determine which m-wallet profile and attributes are most
Running an advertisement is already an expensive undertaking for many organizations, not to mention advertisements carrying a well-known celebrity further inflate the costs. Despite the generally
With the rapid development of the Internet, e-commerce has become the preferred shopping channel for consumers, especially during the pandemic. E-commerce can bring many benefits for consumers and