True Or False Customer Engagement Behaviour: What Can We Learn From Customers’ Touch Point
Customers’ engagement behaviours are considered an important source of value to the company. So far, the discussion has mainly been conceptual and focused on the company’s perspective. By Read More »
How Trust Affects The Use Of Information Obtained Through Intra- And Extraorganizational
We have limited knowledge on the potential pattern similarities/ differences of trust’s role that may exist in information use obtained through intra- and extra-organizational relationships. This Read More »
Effect Of Co-production Process And Outcome On Customer Evaluative Judgments
Co-production has increased substantially over the years. Nonetheless, how co-production influences customer evaluations remains vague. As co-production entails customers’ active participation in Read More »
Author: Sandra Streukens, Sara Leroi-Werelds, Anne Merken
Contributor: eb™ Research Team
Conversion Backlash? Decision Support And Hasty Action In Consumer Product Search
Recent studies have shown that product recommendations substantially change the consumer decision process, regardless of the quality of recommendations. Specifically, consumers inspect less Read More »
Local Brands In Emerging Markets: Factors For Success
As a result of global firms´ efforts to build international brands, the foreign brand expansion into new geographies have threatened local brands´ businesses. Interestingly, some local brands have Read More »
Author: Joan Llonch, Miguel Angel López-Lomelí, Jorge Eduardo Gómez
Contributor: eb™ Research Team