Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Accelerating Innovations: When Do They Pay Off?

Accelerated innovations occur frequently, as (a) time to introduction of subsequent generations decreases; or (b) innovations diffuse faster. Although generally viewed as a chance rather than a Read More »

Date: 06/03/2014
Author: Kai Luegger, Robert Wilken, Max Philipp Backhaus
Contributor: eb™ Research Team
Article

Come And See What We‘ve Found: Reconsidering Uncertainty In Preannouncements

Before a firm undertakes a particular action, such as a product launch, information asymmetry and uncertainty exist about the exact details. While existing preannouncement literature views Read More »

Date: 06/03/2014
Author: Roland Schroll, Reinhard Grohs
Contributor: eb™ Research Team
Article

Diminishing Returns To New Product Announcements: How The Past Shapes Investors’ Expectations Of

As firms’ innovation activity increases, investors’ expectations of firms’ future innovative output also increase. How do these expectations form and what is their impact on investor reactions Read More »

Date: 06/03/2014
Author: Alina Sorescu, Nooshin Lotfi
Contributor: eb™ Research Team
Article

I Feel Attached: Motivation And Tourists’ Emotions As Antecedents Of Place Attachment

Brand attachment remains relatively unexplored in the context of place brands. The main purpose of this study is to test a conceptual model linking two important antecedents of attachment, motivation Read More »

Date: 06/03/2014
Author: Girish Prayag, Sameer Hosany, Isabella Soscia
Contributor: eb™ Research Team
Article

Senior Sport Tourism Consumers In Russia

The purpose of the paper is to identify the main trends in the senior tourism development in Russia. The study presented in the paper examines the key determinants that should be taken into account Read More »

Date: 06/03/2014
Author: Marina Sheresheva, Ekaterina Buzulukova
Contributor: eb™ Research Team
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