What Is The Appropriate Reward For Product Creativity During An Idea Generation Contest: Monetary,
Idea generation contests are widespread when firms are looking for new ideas of products or services. Integrating the consumer into the new Product Development process is critical and community Read More »
Author: Stéphane Salgado, Virginie Debarnier, Anne-Marie Guerrin
Contributor: eb™ Research Team
The Dual Role Of Prior Ideas In Driving Creative Performance In Open Ideation Contests
We investigate the influence of prior ideas on solvers’ creative performance in online open ideation contests. In three lab studies and an empirical analysis of a large-scale dataset from a Read More »
Author: Suleiman Aryobsei, Darren Dahl, Reto Hofstetter, Andreas Herrmann
Contributor: eb™ Research Team
Valuing Organic Food-Differences Between Virtue And Vice Categories Of Organic Food Products
Drawing on the theoretical frameworks of expected utility, religious and institutional perspectives, we try to understand whether differences exist in consumers’ evaluation of relative vice and Read More »
Author: Vassiliki Grougiou, Foivos Anastasiadis, Stefanos Giannikis
Contributor: eb™ Research Team
Social Values And Bandwagon Motivations In The Context Of Luxury Consumption
The global luxury market has seen an incredible increase in value during the last decades. Notwithstanding its volume, the marketing of luxury products has only attracted limited attention from Read More »
Author: Spiros Gounaris, Kalipso Karantinou, Boukis Achilleas, Kostas Kaminakis
Contributor: eb™ Research Team
Psychological Distance Of Consumers’ Selves: Reality Vs. Ideals
Consumers’ ideal self-concepts are rather hypothetical and related to the future as compared to actual self-concepts which are experienced in the here and now. Thus, the ideal self-concept may be Read More »
Author: Lucia Malär, Bettina Nyffenegger, Daniela Herzog, Lisa Schürmann
Contributor: eb™ Research Team