Visualizing Asymmetric Competition Among Over 1,000 Products Using Big Search Data
Understanding competition is essential for every firm. Unfortunately, information on who competes with whom is scarce. Traditional research approaches such as surveys and panels are time consuming, Read More »
ETHICAL CONSUMERISM AND THE RISE OF CONSCIOUS BUYING IN THE FMCG SECTOR
Ethical consumerism and the rise of conscious buying have emerged as transformative trends in the Fast-Moving Consumer Goods (FMCG) sector. Increasing awareness of environmental sustainability, Read More »
Author: R. Vijayalakshmi, T.V. Ambuli, M. Manoj Kumar
Contributor: eb™ Research Team
Digital On Day 1 Of UNGA80: Technology For Humanity
Welcome to the first daily report from the General Debate at the 80th session of the UN General Debate (UNGA80). Our daily hybrid AI–human reports bring you a concise overview of how world leaders Read More »
Patterns Of In-Media Consumption Behavior: The Case Of Online Magazines
In a world of declining subscription bases, magazine publishers are focusing on content to retain customers. we examine one aspect of content in the context of online subscription magazines, namely Read More »
The Effects Of Shared Consumption On Advertising Effectiveness For Movies
Consumers frequently consume hedonic products together and make purchase decisions according to the presence of others. The authors hypothesize that the importance consumers attach to shared Read More »
Author: Sebastiano Delre, Thijs Broekhuizen, Tammo Bijmolt
Contributor: eb™ Research Team