AI- Driven Social Media Monetization Policy And Consumer- Centric Engagement In Digital Marketing
This study explored social media monetization policy in Nigeria as a potential avenue for a new social contract as a digital economy development indicator and entrepreneurship sustainability. By Read More »
Author: David Oyewumi-Taiwo Oyekunle, Okwudili Matthew Ugochukwu, Oluyemisi Adenike Oyedemi, Godwin Nse Ebong, Maria Esegbona-Isikeh Ogheneruona, Amaonwu Onyebuchi, Esther Bunmi Eboesomi, Praise Akinsipe
Contributor: eb™ Research Team
Methods For The Construction Of A Management Discipline: An Applied Approach In Brazil
Knowledge of the history of a management discipline is of great importance for the understanding of its evolution and its current state. The importance of structuring historical methods related to Read More »
Author: Roberto Falcao, Ana Ikeda, Guilherme Shiraishi
Contributor: eb™ Research Team
Linking Strategy-As-Practice Knowledge And Multi-Stakeholder Brand Meaning Co-Creation: Insights
In this paper, we adopt a strategy-as-practice perspective and establish a link to the practices of brand meaning cocreation. We contribute empirical insights gained in the context of a small, Read More »
Developing A Comprehensive Business Sustainability Index Based Upon The Triple Bottom Line (TBL)
It is imperative that all organisations should become sustainable over the long-run, but many are not familiar with these practices and the impact thereof. Various efforts have been made to develop Read More »
Author: Daniel Petzer, Göran Svensson, Nils Høgevold, Carmen Padin, Hb Klopper, Carlos Ferro
Contributor: eb™ Research Team
Consumer Dominant Semiotics: Aspects Of An Emerging Marketing Paradigm
Extant research has established consumer dominance as a significant phenomenon in contemporary marketing. Theoretical groundwork has convincingly argued for a distinctive consumer dominant paradigm. Read More »