Which One Was First? The Impact Of The Purchase Order On The Sunk-Cost Effect
The impact of sunk costs on decision making is well researched in a variety of disciplines. Yet, we argue that previous studies may have overestimated the effect strengths by not accounting for the Read More »
Author: Lennart Straus, Thomas Robbert, Stephan Roth
Contributor: eb™ Research Team
An Added Value Of Neuroscientific Tools To Understand Consumers’ In-Store Behaviour
Little is still understood about the actual in-store purchase process. Here, we report that prior ad exposure affects in-store decision-making. By using mobile eye-tracking and electroencephalography Read More »
Author: Jesper Clement, Thomas Zoëga Ramsøy, Dalia Bagdziunaite, Khalid Nassri
Contributor: eb™ Research Team
Investors’ Risk Behavior In Times Of Crisis: A Cross Cultural Study
Recent research shows that by decoupling the risk response behavior of individual market participants into the separate components of risk perception and risk attitude, a more robust Read More »
Author: Nikos Kalogeras, Joost M.E. Penning, George Baourakis, Koert Van Ittersum
Contributor: eb™ Research Team
Study Of The Concert Experience Lived By Consumers. Interpretive Analysis Of Quantitative Data
The purpose of this paper is to define and enhance the understanding of the lived consumption experience of the concert by means of a particular theoretical approach and a methodological approach Read More »
Customer Acceptance Of Usage Behavior-Based Prices
Usage behavior-based pricing is a frequently discussed innovative approach in designing more efficient value propositions for services of which the operating cost heavily depends on customer Read More »