QUALITY DIMENSION IN THE CONTEXT OF CONSUMERS
Quality is a significant parameter for goods and services. Quality is hard to explain, yet people do recognize it and are ready to pay more for better quality services and products. Everybody Read More »
PARTICIPATORY BUDGETING AS A FORM OF COMMUNITY INVOLVEMENT IN THE TERRITORIAL GOVERNMENT BODIES
One of the assumptions of the democratic system of governing is the citizens active participation in the management process. The citizens participation is of a key significance to the effective Read More »
The Core Value Compass: Visually Evaluating The Goodness Of Brands That Do Good
Brands that do good for the society as well as for themselves are motivated by the core values they espouse, which necessitates a better understanding of what qualities a true core value must Read More »
Author: Vignesh Yoganathan, Fraser McLeay, Victoria-Sophie Osburg, David Hart
Contributor: eb™ Research Team
Examining The Influence Of Corporate Website Favorability On Corporate Image And Corporate
This study uses the attribution and signaling theory perspective to scrutinize the key impacts of the determinants of corporate website favorability. In addition, this paper examines the main Read More »
Author: Elena Ageeva, TC Melewar, Pantea Foroudi, Charles Dennis, Zhongqi Jin
Contributor: eb™ Research Team
The Variables Brand's Relationships And Brand Equity: A Case Study Of Mobile Phone Brands Catering
Managers today are aware of the fact that the brand name has become an important asset for the company and is required for their focus on creating brand equity. A strong brand is one that possesses Read More »
Author: Vjollca Panajoti (Hysi), Irma Shyle, Mirdaim Axhami
Contributor: eb™ Research Team