The Effect Of Negative Popularity On Consumer Preferences
Consumers post online reviews, affecting the evaluation of products and services. Yet, little is known about the importance of the number of reviews for consumer decision making. we conduct an online Read More »
Author: Antonio Ladron de Guevara Martinez, Giampaolo Viglia, Furlan Roberto
Contributor: eb™ Research Team
The Effects Of Social Media And Webcare Strategies On Hotel Attitude And Booking Intentions
In order to minimize the effects of NWOM, companies have begun to make their presence known in social media by searching for and responding to comments about their brand in consumer posts through Read More »
Author: Ana B. Casado-Diaz, Luisa Andreu, Caitilin Anderson
Contributor: eb™ Research Team
Dimensions Of Social Capital For Tourists’ Online Knowledge Sharing: A Comparison Between
This paper examines tourists’ knowledge sharing behavior in social media. Based on the social capital theory, we aim to identify factors influencing three dimensions of social capital (cognitive, Read More »
Subjective Norms In E-tourism Context: A Study Of The Impact Of Subjective Norms On Intention To
Subjective norms are considered the most important source of information when a consumer is making a purchasing decision (Lin, 2007). This influence seems to be important in e-tourism context. The Read More »
Modeling Of The Acceptance Of Mobile Payment Systems In Virtual Social Networks
Although mobile-related technologies are widely accepted in today’s society, mobile payment in Virtual Social Networks (VSN) is not among the most widely used mobile services. Throughout this paper Read More »
Author: Francisco Muñoz-Leiva, Francisco Liébana Cabanillas, Juan Sánchez-Fernández
Contributor: eb™ Research Team