Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Ethical Consumerism As A Key Consideration For Future Brand Strategy Development In South Africa

In the absence of sound business ethics practices in South Africa, consumers perceptions and expectations of businesses ethical behaviour will be vital determinants of market share and sustainable Read More »

Date: 2000
Author: Deon H. Tustin, D. de Jongh
Contributor: eb™ Research Team
Article

Ethical Or Not? Assessing The Effectiveness Of Giving Voice To Values As A Course In Ashesi

This paper seeks to evaluate the pedagogy of ethics instruction at Ashesi University College with an aim of recommending methods to adopt from the perspective of alumni of Ashesi University to Read More »

Date: 04/2016
Author: Dorcas Amoh-Mensah
Contributor: eb™ Research Team
Article

The Emerging Challenge Of Brand Design And Brand Management In Social Innovations

Addressing the challenges of brand design in the field of social innovation is an emerging and timely question, particularly for social brands who are faced with the challenge of competing in terms Read More »

Date: 07/28/2017
Author: Tamami Komatsu Ciprian
Contributor: eb™ Research Team
Article

(DIS)PLACING THE SOCIAL IN CORPORATE SOCIAL RESPONSIBILITY: Accounting For Environmental Refugees

Purpose: This paper problematises current sustainability discourse through exploring organisational accountability for environmental refugees. Sustainability discourse in this study relates to future Read More »

Date: 02/17/2012
Author: Stephanie Perkiss
Contributor: eb™ Research Team
Article

The Micro-dynamics Of Learning Networks: How Local Actors Contest ‘peripherality’

Current thinking in regional development has been incredibly productive and led to a plethora of empirically-derived ‘big’ concepts and theories. These grand ideas embody the geographies of a Read More »

Date: 01/01/2003
Author: Paul Benneworth
Contributor: eb™ Research Team
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