Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

“Feeling Good Vs. Doing Justice”: How Donation Of Time And Money Impact Happiness

This paper discusses the relationship between donation (donation of time and money) and happiness. Through a survey with a probabilistic sample from a large Brazilian city the authors found that Read More »

Date: 06/03/2014
Author: Walter Nique, Verner Luis Antoni, Kenny Basso
Contributor: eb™ Research Team
Article

A Multilevel Investigation Into The Impact Of Servicescapes On The Service Encounter

The majority of studies on servicescapes focus on the customer side neglecting the important impact on the employee side. Furthermore, no study has ever empirically validated the notion that service Read More »

Date: 06/03/2014
Author: Kalipso Karantinou, Spiros Gounaris, Kostas Kaminakis
Contributor: eb™ Research Team
Article

Linking Personality And Social Media Usage – A Fuzzy Set Approach

The overall purpose of this study is to advance the current social media literature by providing insights into the causal patterns of psychological factors underlying individuals’ social media Read More »

Date: 06/03/2014
Author: Philipp Rauschnabel, Alexander Leischnig
Contributor: eb™ Research Team
Article

Contextual Factors And The Goal Orientations Of Service Employees: The Role Of Marketing Controls

Past research has identified several personal characteristics with an influence on goal orientations. However, the contextual variables that influence employees’ goal orientations remain Read More »

Date: 06/03/2014
Author: Carlos M. P. Sousa, Filipe Coelho, Luiza Rodrigues
Contributor: eb™ Research Team
Article

Knowledge Creation Dynamics In Online Consumer Communities

Online consumer communities contain vast amounts of consumer knowledge, which, activated by individual needs, becomes a collective good at the disposal of the community. Drawing from literature on Read More »

Date: 06/03/2014
Author: Catherine Demangeot, Stephen Tagg
Contributor: eb™ Research Team
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