How Can Environmental Marketing Efforts Be Successful In Motivating Consumerstowards More
The problem subject of paper is How can environmental marketing efforts be successful in motivating consumers towards more Eco-friendly purchasing behavior The topic has its social, scientific and Read More »
How Consumer Perceived Ethicality Influence Repurchase Intentions And Word-of-mouth? A Mediated
Ethical consumerism has been dramatically increasing in recent decades, but in service sector, fewer research has been conducted especially in the fast-food industry. In this paper, we determined Read More »
Author: Syed Hamad Hassan Shah, Syeda Mariam, Syed Talib Hussain, Shen Lei
Contributor: eb™ Research Team
Analysis Of Values And Communication Of The Responsible Brands: Corporate Brand Strategies For
New social demands require responsible behavior of companies. This phenomenon, which has coincided with the development of social responsibility, has a direct impact on the corporate brand and Read More »
Using Customer Journey Mapping To Assess Brand Experience Success, Comparing Gormeteria And
Nowadays, the foodservice industry in Indonesia continues to grow and the market ends up being progressively competitive, customers are facing countless choices when they chose to eat out in a Read More »
Author: Brenda Permadi Iskandar, Budi Permadi Iskandar
Contributor: eb™ Research Team
Does Corporate Ethical Behavior Affect Relationships With Their Brands? Influence OfEthical
Objectives: The purpose of this study was to verify the influences of Ethical Perception in the loyalty of consumers was developed this study. Methodology: Focus groups were conducted to explore the Read More »
Author: Renata de Sousa da Silva Tolentino, Cid Gonalves Filho, Jefferson Lopes La Falce
Contributor: eb™ Research Team