Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Consumer Preferences For Welfare Friendly Production Methods: The Case Of Chicken Production In

The aim of this study is to investigate consumer preferences and willingness to pay (WTP) for welfare friendly meat chicken products in Western Australia. Data from an internet-based choice Read More »

Date: 12/01/2015
Author: Amin Mugera, Michael Burton, Jacinta Patterson
Contributor: eb™ Research Team
Article

Responsible Tourism And Hospitality: The Intersection Of Altruistic Values, Human Emotions, And

The burgeoning tourism and hospitality industry is plagued by numerous challenges that pose significant hurdles to its long-term success and sustainability. These challenges encompass a range of Read More »

Date: 04/03/2023
Author: Naveed Ahmad, Aqeel Ahmad, Irfan Siddique
Contributor: eb™ Research Team
Article

Research Note And Review Of The Empirical Ethical Decision-Making Literature: Boundary Conditions

In business ethics, there is a large body of literature focusing on the conditions, factors, and influences in the ethical decision-making processes. This work builds upon the past critical reviews Read More »

Date: 03/29/2014
Author: Kevin Lehnert, Yung-hwal Park, Nitish Singh
Contributor: eb™ Research Team
Article

Ensuring Fair Wages And Ethical Consumption Through The Determination Of Minimum Acceptable Payment

Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better Read More »

Date: 2012
Author: Cristian Elena Raluca, Alin-Cristian Joita, Mihaela Dârzan, Sorina Costache
Contributor: eb™ Research Team
Article

The Influence Of Trust, Advertising, Family On Intentionand Actual Purchase Of Local Brand In Yemen

This empirical research investigates the influence of four predictors of actual purchase of local brand in Yemen. The exogenous variables examined are trust, advertising, family and purchase Read More »

Date: 07/2012
Author: Jamal Mohammed Esmail Al-Ekam, Norashikin Binti Baharom, Nor Ermawati Binti Hussain, Noor Aida Binti Noh, Tuan Rohasnida Binti Tuan Teh, Salniza Salleh, Nik Kamariah Nik Mat
Contributor: eb™ Research Team
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