Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Circular Economy And Waste In The Fashion Industry

The fashion industry has to play an important role in the path towards sustainability and the circular economy. Indeed, the fashion industry is a sector with a high environmental impact; it involves Read More »

Date: 10/31/2019
Author: Valentina Jacometti
Contributor: eb™ Research Team
Article

Slow Fashion In A Fast Fashion World: Promoting Sustainability And Responsibility

Through its rapid production methods that supply the latest catwalk styles almost instantaneously to the high street, the fast fashion model has revolutionized the fashion industry, while generating Read More »

Date: 10/09/ 2019
Author: Mark K. Brewer
Contributor: eb™ Research Team
Article

Fashion Between Inspiration And Appropriation

Fashion is considered an element of “cultural identity”. At the same time, it has always been a dynamic phenomenon in which different styles, designs and models converged, acting both as a source Read More »

Date: 02/12/2020
Author: Barbara Pozzo, Katherine Piccolo
Contributor: eb™ Research Team
Article

Towards A Theory Of Conscientious Corporate Brand Co-creation: The Next Key Challenge In Brand

In this article we chart the evolution of corporate brand management from an organization-centric view based on control to one rooted in a participative cocreated perspective where multiple Read More »

Date: 09/02/2020
Author: Oriol Iglesias, Nicholas Ind
Contributor: eb™ Research Team
Article

Projection Of SDGs In Codes Of Ethics Case Study About Lost In Translation

The United Nations (UN) drive for sustainability culminates in a recent milestone document, Agenda 2030, which sets forth 17 Sustainable Development Goals (SDGs). Arguably, these SDGs inspire Read More »

Date: 11/26/2020
Author: Adam Balcerzak, Radka MacGregor Pelik
Contributor: eb™ Research Team
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