Co-Creation: A Case Study Of A ‘focused’ Business Model Approach
This paper explores focused co-creation, one of three broad business model approaches to co-creation. The paper briefly outlines these approaches and then examines focused co-creation in Burberry, Read More »
Pride And Prejudice – Promotion Or Prevention? Unraveling Domestic Country
Consumers often are positively biased in their preferences for domestic products to foreign alternatives. Previous research has established consumer ethnocentrism and national identification as Read More »
Author: Peter Mathias Fischer, Katharina Zeugner Roth
Contributor: eb™ Research Team
Identifying The Levers Of A Country’s Image: A Network Analysis Perspective
Understanding the richness and complexity of consumers’ memory structures for a country requires the identification of strong, favourable and unique country associations. This paper extends Read More »
Perceived Brand Globalness And Consumer Regret: Effects On Word-Of-Mouth And Purchase Intentions
This paper investigates the impact of perceived brand globalness (PBG) on word-of-mouth and purchase intentions in the context of a two-alternative, suboptimal regrettable purchase, where the Read More »
Author: Vasileios Davvetas, Adamantios Diamantopoulos
Contributor: eb™ Research Team
Adding More Value To Added-Value. An Exploration Of Consumers’ Perceptions Of Improved Animal
Recent studies reveal that consumers respond favourably to “organic plus” products with additional ethical attributes. The aim of the current study is to explore whether consumers would notice Read More »