Building On Design Thinking: The Contribution Of Creativity & Knowledge. A Study Of Two Innovation
This paper explores design thinking’s specific contribution to innovation. The data is drawn from two studies, the first was on multi-disciplinary teams of students selected on the basis of their Read More »
Enhancing Luxury Consumption Among Middle-income People
One main barrier to middle-income people’s luxury consumption is their limited affordability. The purpose of this study is to examine whether providing instalment payment schemes enhances their Read More »
Author: Manish Das, Victor Saha, Charles Jebarajakirthy
Contributor: eb™ Research Team
Aspirational Consumption At The BOP
This study examines the factors that motivate both the rural and urban BOP consumers for engaging in aspirational consumption in spite of their socio-economic constraints. Data obtained from the Read More »
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Consumer Inspiration And Fashion Luxury Consumption
One main barrier to middle-income people’s luxury consumption is their limited affordability. The purpose of this study is to examine whether providing instalment payment schemes enhances their Read More »
Author: Charles Jebarajakirthy, Manish Das, Victor Saha, Rambalak Yadav
Contributor: eb™ Research Team
The Order Effect Of Personal Identification On Donation Amount
This research examines the order effect of personally identifiable information on donation amount. Across six studies, including an actual behavioural study and a field study, we find that providing Read More »
Author: Xue (Phyllis) Wang, Li Yan, Minjung Koo, Hean Tat Keh
Contributor: eb™ Research Team