Identity Transition And Consumer Behavior
This research aims at investigating the effect of identity transition on consumer behavior. Indeed, despite marketing literature recognizes that identity changes over time (for instance when one gets Read More »
Author: Maria Cristina Cito, Elisa Montaguti, Alessandra Zammit
Contributor: eb™ Research Team
Cultural Effects Of Social Exclusion On Conspicuous Consumption And Charitable Helping
Consumer responses to social exclusion depend on which needs are threatened, but there are cultural differences in exclusion effects on needs-threats. For Koreans (Americans), being rejected Read More »
All For One And One For All: How Quickly-Formed Consumer Groups Can Encourage Prosocial Behaviour
This paper explores alternative means by which brands can encourage consumers to engage in socially and environmentally positive behavior. Rather than altruism appeals, we suggest that brand owners Read More »
Author: Guy Champniss, Hugh Wilson, Radu-Mihai Dimitriu, Emma Macdonald
Contributor: eb™ Research Team
One Product’s Blessing Is Another Product’s Curse - Spillover Effects Between Certified And
On consumer goods markets we see an increasing use of quality labels. Often not the whole product range is certified but only single products of one brand. Following Consistency Theory we expect this Read More »
Did You Just Betray Me, My Friend? The Dark Side Of Selling Extended Warranty
In four studies, this paper shows that the solicitation of ESC may cause harm to a firm. In study 1, we find that the solicitation of ESC decreases brand trust and reliability. This effect is found Read More »