Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

COOPERATIVES AND GOVERNANCE: FORWARD-LOOKING OR STUCK IN THE PAST?

Compared to equity-based companies, the challenge posed by partnerships resides in the nature of the undertakings given by their partners and owners, which may be backed by all their personal wealth. Read More »

Date: 2011
Author: Bernard Paranque, Anthony Plasse
Contributor: eb™ Research Team
Article

SOCIAL MEDIA: MARKETING PUBLIC RELATION’S NEW BEST FRIEND

The organizational long term success of promotional campaigns and the integration of marketing communications are affected by the effective use of information communication technologies, including Read More »

Date: 2011
Author: Ioanna Papasolomou, Yioula Melanthiou
Contributor: eb™ Research Team
Article

GREEN ECONOMY: THE CASE OF SUSTAINABLE BUILDING CLUSTER IN GREECE

The aim of the present original for the Greek standards research, was to reach the necessary conclusions in order to detect the critical mass of the professionals who really wish, either to get Read More »

Date: 2011
Author: Ioannis Papadopoulos, Marios Trigkas, George Ntalos, Premeniotou Eleni
Contributor: eb™ Research Team
Article

NEGOTIATIONS BETWEEN GERMANY AND LATIN AMERICA: A CROSS CULTURAL CUALITATIVE STUDY

This is a summary of research about the inter-cultural negotiation processes followed in Germany and Latin America, highlighting similarities and differences. Results are based on research carried Read More »

Date: 2011
Author: Enrique Ogliastri
Contributor: eb™ Research Team
Article

SERBIA BRAND IDENTITY: PERSPECTIVES OF RESIDENTS AND DIASPORA

The main aims of this research paper are to identify, compare and contrast different perspectives of Serbian residents and Diaspora regarding Serbia brand identity. Multiple surveying techniques Read More »

Date: 2011
Author: Branka Novi, Vesna Damnjanovi, Mihajlo Popesku
Contributor: eb™ Research Team
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