Demand-Side Perspective Of Technology Substitution: Disadopting Landlines For Mobile Phones
Some technologies are quickly supplanted by innovations, yet others continue co-existing with new technologies. Why? A new technology becomes a substitute only when consumers disadopt the incumbent Read More »
The Late Adopter Scale: A Tool To Identify Late Adopters Of Technology Innovation
Literature on innovation mainly focuses on the early adopters. The first step to involve the late adopters in the process of innovation is to identify them. With this aim, we conduct two studies and Read More »
Mobile Service Systems – A Conceptualization And Empirical Investigation Of Users’ Adoption
Recent innovation of service systems based on mobile networks span purposes such as communication (e.g., Snapchat), payment (e.g., Google Wallet) or couponing (e.g., SpotAd). These services are Read More »
Author: Robert Ciuchita, Dominik Mahr, Gaby Odekerken-Schröder, Martin Wetzels
Contributor: eb™ Research Team
Framing Youth And Socio-Cultural Issues In Media And Online Discourse
This project explores the framing of youth and climate change: how frames of children are used to persuade adults about climate change, how frames of youth restrict youth access to climate change Read More »
Crowdfunding To Make A Difference: How The Number Of Options Affects Prosocial Choice
Using field and laboratory studies, we examine prosocial decision making for crowdfunding social ventures. Our results reveal that for prosocial choices, the relationship between number of options Read More »
Author: Utpal Dholakia, Michal Herzenstein, Scott Sonenshein
Contributor: eb™ Research Team