Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

FLEXIBILITY IN HOSPITAL BED CAPACITY PLANNING

One of the major concerns of health care management (HCM) is to optimise the health care operations processes while working within imposed constraints of the management system. One of the major Read More »

Date: 2011
Author: G. Yazgi Tutuncu, Athina Vasilaki
Contributor: eb™ Research Team
Article

THE PRIVATE-SECTOR INVESTOR’S PERSPECTIVE IN THE FRAME OF PPP

The main objective of this paper is to help the investors of the private-sectors to understand the procedures they must go through to take an decision for taking part in a PPP. The actors of the Read More »

Date: 2011
Author: Ali Turhani
Contributor: eb™ Research Team
Article

BRAND AND HUMAN PERSONALITY CONGRUENCE: DOES CULTURE MATTER?

The paper explores whether culture influences human and brand personality congruence. It evaluates differences between preference levels of consumers from Norway and Turkey with respect to brand Read More »

Date: 2011
Author: Burak Tunca, Rotem Shneor, Canan Eryigit
Contributor: eb™ Research Team
Article

AN ANALYSIS OF STRATEGIC PLANNING ACTIVITIES APPLIED IN FOOTBALL SECTOR

Purpose: One of the most common sets of activities in strategic management is planning. All strategic planning deals with at least one of three key questions (Bradford and Duncan, 2000): 1. What we Read More »

Date: 2011
Author: Elena Theakou, Thanos Kriemadis
Contributor: eb™ Research Team
Article

MAIN DEMOGRAPHIC CHARACTERISTICS INFLUENCING CONSUMER BEHAVIOR ON EMERGING FINANCIAL MARKETS

This article aims to provide a picture of the main demographic characteristics influencing consumer behavior on emerging financial markets. Financial products consumer has a different behavior in Read More »

Date: 2011
Author: (Rosca) Laura Daniela Tanase, Stefan Boboc
Contributor: eb™ Research Team
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