Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Corporate Social Responsibility, Human Rights Law And The Pharmaceutical Industry: Research Studies

The pharmaceutical industry is a fascinating sector to explore as many people feel so passionately about it. It is not like the producers of televisions and washing machines: its products do Read More »

Date: 11/03/2010
Author: Keren Bright
Contributor: eb™ Research Team
Article

The Applicability Of Industrial Symbiosis Praxis To Improving The Environmental Sustainability Of

Over the last decades, environmental issues concerning supply chains have been growing in importance and taking a significant part of the wider debate on how industry meets the challenges of Read More »

Date: 11/03/2010
Author: Luciano Batista
Contributor: eb™ Research Team
Article

Corporate Social Responsibility (CSR): Socially Responsible Behaviour Or ‘a Way Business Is

The idea that social responsibility is good for public relations (PR) and therefore good for business is not a new one (see Golden 1968 for example). Bernays defined PR as ‘the practice of social Read More »

Date: 11/03/2010
Author: Marisa de Andrade
Contributor: eb™ Research Team
Article

Going With The Flow? What CSR Can Learn From Innovation Going With The Flow? What CSR Can Learn

Introduction Introduction Despite having attracted academic attention for more than half a century, corporate social responsibility (CSR) has remained a fuzzy concept. Its precise meaning is shaped Read More »

Date: 11/03/2010
Author: Lutz Preuss, Romano Dyerson
Contributor: eb™ Research Team
Article

THE ENCOUNTER BETWEEN SERVICES PROVIDERS AND POOR CUSTOMERS

“Services for the poor are poor services” (Richard Titmuss) The twenty-first century has been labeled The Service Age. It seems that the traditional role of family and community in meeting Read More »

Date: 2011
Author: Dalit Yassour-Borochowitz
Contributor: eb™ Research Team
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