Is All That Glitters Gold? The Effect Of Product Surface Glossiness On Consumer Judgments
Glossiness describes how much the surface of an object reflects light in a specular (i.e. mirror-like) way (Nicodemus et al. 1977). Notwithstanding the importance of glossiness in product design, Read More »
The Subjective Experience Of Goal Failure: How Choosing The Lesser Evil Eradicates The Negative
Imagine that you’re attending a morning meeting and are offered an assortment of pastries: muffins, donuts, and brownies. While deciding whether to indulge in one of these tempting options you Read More »
The Asymmetry Between Time And Money Compensation Effect When Feeling Scarcity: Time Helps The
We examine two important aspects of scarcity. First, we identify a new scarcity effect on consumers’ advice-taking tendency. Second, we show whether the abundance of one resource alters the Read More »
The Effect Of Future Focus On Self-Control Is Moderated By Self-Efficacy
For consumers, sometimes the future may be very salient, while other times it may not be (Shipp, Edwards and Lambert 2009). Future focus is critical to self-control, as one cannot self-regulate Read More »
Seeing Brands Through Rose-Colored Lenses: When Fear Of Being Taken Advantage Of Leads To Increased
People often face issues and domains that they do not understand. As such, people are often dependent on experts to manage complex issues (Deci and Ryan 1985; Iyengar and Lepper 2000). In the context Read More »