Does Economic Animosity Affect Country Image And Tourism Behavior? A Study On The Perception Of
This paper investigates the impact of economic animosity and nationalism on tourists’ behavior. Drawing from the literature on animosity, consumer ethnocentrism/ nationalism, and country image, it Read More »
Guilt Decreasing Marketing Appeals: The Efficacy Of Luxury Vacation Advertising Among Chinese
Guilt is relevant to a variety of consumption experiences and marketers have used advertising to arouse guilt as a way to stimulate sales. However, the ability of advertising to decrease guilt has Read More »
Author: Isabella Soscia, Girish Prayag, Özlem Hesapçı
Contributor: eb™ Research Team
Will I Taste It If It’s Good For The Planet? Proenvironmental Perceptions And Values As Drivers
As western consumers become more and more sensitive to the new societal and environmental stakes, the question still remains whether this has an effect on their consumption choices and behaviors. Read More »
Cognitive, Attitudinal And Behavioral Variables As Predictors Of Energy Saving Behavior Among
This paper responds to the corporate social responsibility (CSR) literature’s calls for further research at the micro level by studying the effects of attitudes, norms and subjective knowledge on Read More »
Author: Danae Manika, Diana Gregory-Smith, Victoria Wells, Sonja Graham
Contributor: eb™ Research Team
Cross-Cultural Differences In The Formation Of Attitudes And Usage Intention Of Electric Cars: A
We propose a model in which green self-identity (GSI) is an antecedent of both environmental concern (EC) and moral obligation (MO), which in turn affect the attitude towards eco-friendly electric Read More »
Author: Camilla Barbarossa, Suzanne C. Beckmann, Ingrid Moons, Patrick de Pelsmacker
Contributor: eb™ Research Team