From A Culinary Phantasm To An Eudaimonic Well-Being: Exploring The Experience Of Amateur Cooking
Intended contribution to knowledge : This research, Consumer Culture Theory and Grounded Theory driven, focuses on the dimensions of the « learning by doing » experience of amateur cooking classes. Read More »
Don’t Troll Me Bro: A Study Of Griefing In Video Games
Intended Contribution to Knowledge: The purpose of this study is to examine consumer griefing and toxicity in the context of video games, and seeks to uncover the antecedent, define the process, and Read More »
Crossing Race And Markets: Introducing The Race In The Marketplace Research Network
Both research and practice reveal that race plays a key ideological role in the functioning of consumption markets worldwide (Nopper 2011; Thomas 2017; Zerofsky 2016). However, scholarship on Read More »
Augmented Reality, Augmented Trust: How Augmented Reality Enhances Consumer Trust In Online
Intended Contribution to Knowledge: Online shopping has become a common practice among consumers worldwide (Nielsen, 2017). Since the transactions over the internet take place without personal Read More »
Author: Alberto Lopez, Rachel Rodriguez, Claudia Quintanilla, Raquel Castaño
Contributor: eb™ Research Team
Alternative Worldviews On Human – Nonhuman Relations: The Turkish Case
Literature foundations: Consumer research studies how we attribute meaning to commodities and bring them into our lives (Belk 1988, Miller 2008). Through singularization, commodities take on meaning Read More »