Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Beef Meat Preferences Of Consumers From Northwest Italy: Analysis Of Choice Attributes

In this research the importance of several choice attributes of beef for Piedmontese consumers was examined. The survey was conducted on a sample of consumers in sixteen meat stores in Piedmont, Read More »

Date: 04/23/2018
Author: Stefano Massaglia, Valentina Maria Merlino, Danielle Borra, Vincenzo Girgenti, A. Dal Vecchio
Contributor: eb™ Research Team
Article

Time And Space For Robots And AI

The specific gap in the knowledge our videography seeks to address is the influence of robot/artificial intelligence (AI) technology representation on consumer-level timeflow. We study how robot/AI Read More »

Date: 2018
Author: Marat Bakpayev
Contributor: eb™ Research Team
Article

Teaching Consumer Resistance In Jamaica: Subvertising In Action

Our videography features a ‘subvertising competition’ among adolescents and mothers in Jamaica, as part of an intervention to build persuasion knowledge by teaching consumer resistance through Read More »

Date: 2018
Author: Michelle Renee Nelson, Yanyun (Mia) Wang, Kathy Tian, Gail Ferguson, Rachel Powell, Candace Wray
Contributor: eb™ Research Team
Article

Tattoo: A Perspective Beyond Estethics

Over the past 20 years, tattoos have become extremely popular in Western countries, spreading among several audiences and becoming a very popular form of body modification. Through the centuries, Read More »

Date: 2018
Author: Jose Mauro C. Hernandez, Gabriela L. Pinheiro, Nathalia S. Arthur, Eliani C. Flores, Luana C. Moraes
Contributor: eb™ Research Team
Article

Meat The Needs: Ahold Delhaize Sustainable Retailing Model

Intended Contribution to Knowledge. Zero waste initiatives are having a real impact on reducing food waste of edible and inedible parts of food. There are good zero waste practices for diverting food Read More »

Date: 2018
Author: Darrell Eugene Bartholomew, Maggie M Mehalko
Contributor: eb™ Research Team
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