Analyzing The Perception Of Experiential Luxury Consumption Of Millennials On Instagram: A New
Luxury consumption has been extensively researched, primarily looking at the consumption of material goods, but has neglected experiential luxury consumption. In fact, millennials, the new upcoming Read More »
Millionaires On Instagram: Millennials’ Display Of Experiential Luxury And Personal Branding
Modern luxury research draws upon the concept of conspicuous consumption, the act of publicly displaying luxury goods as a means of showing-off one’s wealth (Veblen, 1899). Millennials are Read More »
Both Good From Afar…and Far From Good? Mental Representation Changes Consumer Preference For
There is widespread agreement that firms and brands benefit from fostering a reputation for innovativeness. For example, past research has documented a variety of ways in which a reputation for Read More »
Two-by-Two: Categorical Thinking About Continuous Bivariate Data
Most variables that companies care about are continuous in nature, but they are often analyzed categorically. For instance, consider Rogers’ (1962) innovation adoption curve, one of the most Read More »
How Mortality Salience Shapes Consumers’ Responses To Brands
Consumers are frequently exposed to death-related information (e.g., news about terrorist attacks, natural disasters), which may make their mortality salient (MS; Greenberg et al. 1990). Yet, the Read More »
Author: Polina Landgraf, Antonios Stamatogiannakis, Haiyang Yang
Contributor: eb™ Research Team