Customers’ Judgments And Misjudgments Of Corporate Responsibility Communication: A Cross-country
Customers’ judgment of corporate responsibility (CR) communication and the effect on confidence and trust as interlinked paradigms are intriguing areas of investigation from both theoretical and Read More »
Author: Chiara Civera
Contributor: Cecilia Casalegno, Fabrizio Mosca, Peter Maple eb™ Research Team
The Primacy Of Corporate Brand Trust For New Market Entrants
Purpose: The purpose of this paper is to test if the order in which potential customers receive company related information and product related information about a new brand can influence their trust Read More »
A STUDY AND COMPARISON OF ETHICAL CODES FOR INFORMATION TECHNOLOGY PROFESSIONALS
Ethics for information technology professionals is a concern for many in our society. Even though many unethical activities occur with the use of technology, technology is a driving force in our Read More »
I Hate Ads But Not The Advertised Brands: A Qualitative Study On Internet Users' Lived Experiences
Purpose This paper aims to explore Internet users' lived experiences with video ads, both skippable and nonskippable, while watching content on YouTube. Design/methodology/approach In-depth Read More »
Factors Affecting Customer Loyalty In Cloud Computing: A Customer Defection-Centric View To Develop
Cloud computing is an emerging field in information technology, with wide benefits extending to diverse areas including cost cutting, better management of business. This craze for cloud computing has Read More »
Author: Mahim Sagar
Contributor: Siddharth Bora, Abhishek Gangwal, Puneet Gupta, Anuj Kumar, Aman Agarwal eb™ Research Team