Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

ADVANCED DATA MINING OF TABLE TENNIS MATCH BASED ON FP-GROWTH DATA ANALYSIS

In the training process for table tennis players, providing strategic information analysis of their opponents is crucial. The application of big data analysis and data mining techniques becomes Read More »

Date: 07/11/2023
Author: Jieh-Ren Chang, Zhong-Kai Wei, Guang-You Wang, Hsueh-Yi Lin, Chiu-Ju Lu
Contributor: eb™ Research Team
Article

HOW TO BE SOCIALLY CONSCIOUS YET PROFITABLE IN THE NEW GLOBAL ECONOMY

This paper addresses the concerns of business leaders who want to be a part of the new economy built on sustainability, cleaner energy, and an overall commitment to improving people's lives. It is Read More »

Date: 07/11/2023
Author: Keith Buckley
Contributor: eb™ Research Team
Article

CAN THE ENERGY INDUSTRY BE SUSTAINABLE IN THE NEAR FUTURE?

Climate change is one of the biggest environmental challenges we face today, and the energy industry is a major contributor to global greenhouse gas emissions. The shift toward renewable energy Read More »

Date: 07/11/2023
Author: Keith Buckley
Contributor: eb™ Research Team
Article

AI AND DEMOCRACY: DOES AI REQUIRE A DIGITAL DECISION-MAKING CONSCIOUSNESS?

Artificial intelligence (AI) and democracy might be seen as incompatible. However, AI has the potential to improve voter decision making and thus improve democracy and spread the advantages and the Read More »

Date: 07/11/2023
Author: Gordon Bowen, Richard Bowen, Deidre Bowen
Contributor: eb™ Research Team
Article

EXPLORING CUSTOMER SATISFACTION AND RECOVERY STRATEGIES FOR ONLINE SERVICE FAILURES IN THE LUXURY

The Internet has had a significant impact on interactions between customers and businesses as well as service delivery. Failures of online services are unavoidable; yet, social media presents Read More »

Date: 07/11/2023
Author: Wilson Ozuem, Samuel Ayertey, Mahnaz Tabassum
Contributor: eb™ Research Team
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