Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

AN APPROACH TO THE DEVELOPMENT OF AEROBIC ENDURANCE TRAINING IN CHILDREN

Anaerobic and aerobic endurance training can take the form of activities such as various games, athletics, swimming, cycling and other endurance sports. Endurance training at young ages should be a Read More »

Date: 07/01/2024
Author: Laureta DERHEMI, Aida BENDO
Contributor: eb™ Research Team
Article

EXPLORING THE RELATIONSHIP BETWEEN GAIT, POSTURE, AND PHYSICAL ACTIVITY IN SCHOOL-AGED CHILDREN

This study investigates the relationship between gait, posture, and physical activity in school-age children. The research aims to understand how these factors interact and impact each other, Read More »

Date: 07/01/2024
Author: Aida BENDO, Denis NURIU
Contributor: eb™ Research Team
Article

THE IMPACT OF EXPERIENTIAL MARKETING ON BRAND COMMITMENT A CASE OF ONGA FOOD SEASONING

Experiential marketing is a strategic approach that focuses on creating immersive and memorable experiences for consumers to foster a strong connection with a brand. The relationship between Read More »

Date: 10/2023
Author: Magnus Dey
Contributor: eb™ Research Team
Article

The Effects Of Factors Regarding Corporate Social Responsibility (CSR) Activities Conducted Within

Purpose – In today's world, with the awareness of consumers, corporate social responsibility activities have gained importance and these activities have begun to be used as an element of Read More »

Date: 01/20/2024
Author: Şeyma ŞANCI, Bekir ÖZKAN
Contributor: eb™ Research Team
Article

Strategi Komunikasi Pemasaran MAD For Makeup Dalam Menciptakan Brand Image Sebagai Merek Kosmetik

This research discusses the marketing communication strategies implemented by MAD For Makeup in an effort to create a brand image as a major player in the cosmetics industry, especially in attracting Read More »

Date: 05/10/2024
Author: Farras Muthiah
Contributor: eb™ Research Team
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