Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Deep Learning In Education: Pros And Cons

A branch of artificial intelligence (AI) called deep learning has become a game-changer in the field of education. Deep learning improves educational outcomes, streamlines administrative work, and Read More »

Date: 05/12/2023
Author: Satveer Kaur
Contributor: eb™ Research Team
Article

Impact Of Digital Twin Technology On Employee Engagement

Since its introduction, Digital Twin technology—which was first created for industrial and aerospace applications—has had a substantial impact on a number of fields, including human resource Read More »

Date: 05/12/2023
Author: Priyanshi Sharma
Contributor: eb™ Research Team
Article

A Case Study On Brand Storytelling: Crafting Compelling Narratives To Enhance Brand Image

Brand storytelling has emerged as a powerful tool in the realm of marketing, enabling companies to connect with their audience on a deeper, emotional level. This case study delves into the Read More »

Date: 12/26/2024
Author: Tamanna Hardik Sisodiya, Krupa Bhatt
Contributor: eb™ Research Team
Article

Examining The Impact Of AR (Augmented Reality) For Enhanced Customer Engagement And Decision-Making

This study attempts to measure the impact of AR (Augmented Reality) for enhanced Customer Engagement and Purchase Decision-Making with reference to cosmetic industry. The main objective of this study Read More »

Date: 12/26/2024
Author: Jasmin Padiya, Shigufa Momin, Ayman Ansari
Contributor: eb™ Research Team
Article

The Impact Of Social Media Marketing Activities On Consumer Purchase Intention: A Structural

In today's digital landscape, social media platforms have revolutionized marketing communication strategies, offering unprecedented opportunities for brands to engage with consumers. This study Read More »

Date: 12/26/2024
Author: Sagar Burse, Jasmin Padiya
Contributor: eb™ Research Team
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