Investigating Brand Identity Transfer In Brand Experience Through Instore And Online Channels
Purpose: The concept of brand identity has gained increased interest in recent years from both researchers and practitioners. Despite that, there have been no studies so far linking brand identity to Read More »
Author: Natasha Boella, Ieva Gurviciute, Daria Gîrju, Victoria Rocha
Contributor: eb™ Research Team
AN ASSESMENT OF BRAND REPUTATION AS AN ATTITUDINAL CONSTRUCT AT NIKE: A FEMALE CONSUMER PERCEPTION
Brand reputation has received the attention of many scholars and practitioners because it is central to the success of organisations of all kinds, and an intangible asset with no substitute. In the Read More »
The Sustainable Future Of The Fashion Industry
Sustainable development is development that meets the needs of current generations without compromising the ability of future generations to meet their own needs. Sustainable fashion implies ethics, Read More »
CORPORATE SOCIAL RESPONSIBILITY: A CONSUMER SURVEY AT THE NATIONAL ZOOLOGICAL GARDENS OF SOUTH
Globalisation and increased stakeholder pressure have compelled companies to be more creative in their pursuit of legitimacy in contemporary society. Against this background, companies are expected Read More »
PRM Index: An Innovative Tool For Measuring Partner Relational Aspects In Indian Automobile Sector
This research work aims at developing a valid and authentic partner relationship management (PRM) index specific to Indian automobile industry. Review of existing literature reveals that majority of Read More »