The Product To Space Ratio Effect: How Store Density Influences Perceptions Of Scarcity And Product
Past research has shown that consumers use cues in the retail environment when making inferences about the properties of a product (Zeithaml 1988). In this work, we investigate an important aspect of Read More »
Mere Exposure To Money Motivates Goal Attainment
How do people achieve their goals? Goal performance has been linked to goal setting, dedication to achieving the goal, self-perceptions of being able to achieve the goal, and the goal’s value to Read More »
Can Consumers Make Affordable Care Affordable? The Value Of Choice Architecture
In less than a year, on January 1, 2014, tens of millions of Americans, along with members of Congress, will participate in a grand experiment in consumer choice: They will select health insurance Read More »
Author: Eric J. Johnson, Ran Hassin, Tom Baker, Allison T. Bajger, Galen Treuer
Contributor: eb™ Research Team
Enhanced Desire For Product Choice In Response To Monetary Scarcity
While consumers are well-accustomed to having the freedom to choose among alternatives, they often find themselves in situations in which their choice freedom is restricted. A theory apt to deal with Read More »
Author: Anneleen Van Kerckhove, Renaud Lunardo, Gavan J. Fitzsimons
Contributor: eb™ Research Team
With Great Power Comes Financial Responsibility: The Effect Of Power On Saving
The savings rate among the poor is very low. Approximately 10% of all U.S. households, most of which live in poverty, lack formal saving tools (Bertrand, Mullainathan and Shafir 2006). Without banks, Read More »
Author: Emily N. Garbinsky, Anne-Kathrin Klesse, Jennifer Aaker
Contributor: eb™ Research Team