Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Money And Marriage? How Marital Dynamics And Gender Differences In Risk Affect Financial Portfolio

Disagreements over money are widely believed to be one of the leading causes of divorce and separation in the developed world. Hence, it is perhaps unsurprising that examination of transitions in and Read More »

Date: 2013
Author: Avni Shah, Howard Kung, Jawad M. Addoum
Contributor: eb™ Research Team
Article

With Friends Like These, Who Needs Money? Three Tests Of The Substitutability Hypothesis Of Money

Rich people have fewer friends than the rest, according to a Gallup poll (2004). Respondents whose income was at the top of the scale reported having the fewest friends, while those making the least Read More »

Date: 2013
Author: Kathleen D. Vohs, Jannine D. Lasaleta
Contributor: eb™ Research Team
Article

The Psychophysics Of Humor

Psychological distance (due to the passage of time, degree of social familiarity, differences between geographical locations, or degree of reality) is an important factor in transforming tragedy into Read More »

Date: 2013
Author: A. Peter McGraw, Lawrence Williams, Caleb Warren
Contributor: eb™ Research Team
Article

Philosophies Of Happiness: Preferences For Experienced And Remembered Happiness

Which life would you prefer: a life where you experience happiness on a moment-to-moment basis such that you feel happy during your life; or a life that you reflect back on and feel happy thinking Read More »

Date: 2013
Author: Cassie Mogilner, Michael I. Norton
Contributor: eb™ Research Team
Article

What Was I Thinking? Effect Of Construal On Memory Based Choice

Construal Level Theory (CLT) argues that one’s construal level, or the degree to which one represents information concretely vs. abstractly, has a broad influence on attitudes, choice, and related Read More »

Date: 2013
Author: Cheryl Wakslak, Nathan Novemsky, Ernest Baskin
Contributor: eb™ Research Team
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