Within-Category Versus Cross-Category Substitution In Food Consumption
Substitutes are goods that can replace one another by satisfying, at least partly, the same consumers’ needs (Nicholson 1998). When a desired product is not available or its price is deemed too Read More »
Author: Young Eun Huh, Carey K. Morewedge, Joachim Vosgerau
Contributor: eb™ Research Team
The Influence Of Corporate Social Responsibility Efforts On The Moral Behavior Of Consumers
Prior research has focused on firm level outcomes associated with corporate social responsibility (CSR) efforts, or a company’s activities and status related to its perceived societal or Read More »
Framework For The Evaluation Of Experiences Before Consumption: Self, Vividness, And Narrative
We present a framework that explains how consumers evaluate experiences before consumption, and how this evaluation differs from that of products. We suggest that experiences are evaluated closer to Read More »
When The Right Is Not So Rigid: Political Ideology And Charitable Giving Revisited
The mental rigidity of ideological conservatives, known as the rigidity-of-the-right, is well-documented. In their thorough review, Jost et al. (2003, 352) conclude that “by far the most convincing Read More »
Author: Andrew M. Kaikati, Carlos J. Torelli, Karen Page Winterich
Contributor: eb™ Research Team
Social Comparison To Advertising Depictions: Exploring Advertising Practitioners’ Perspectives
Social comparison, proposed nearly 60 years ago by Festinger (1954) is defined as an evaluative process in which an individual compares himself or herself on some dimension to a target of comparison Read More »