The Generative Consumer Can Make A Difference
The concept of generativity, that is the adults’ preoccupation for the well-being of the next generations, has recently generated interest in the field of marketing (e.g., Urien and Kilbourne Read More »
A Selfless Or Selfish Act: The Incidental Effect Of Direction Of Comparison On Prosocial Behavior
We propose that incidental direction of comparison is an important predictor of prosocial behavior. Direction of comparison can be downward or upward (being better or worse off than a comparison Read More »
It’s Not Just Numbers: Nutrition Information As Cultural Contaminant
France is worldwide known all over the world for its passion for cooking to such an extent that the French gastronomic meal has been recently declared as a world intangible heritage (UNESCO 2010). Read More »
Does Living In New York City Make People Happy With Their Leisure Life?
Social and economic development has been accompanied by an increase in the variety of leisure activities available, ranging from sports and arts to countryside recreation and gaming. Making these Read More »
You Are Forgiven: Cause Uncontrollability And Negative Emotional Contagion
The role of emotions displayed by customer contact employees for customer emotions has received increasing attention in recent consumer behavior literature. Several studies find that customers tend Read More »
Author: Stefan Hattula, Carmen-Maria Albrecht, Torsten Bornemann, Julian Würth
Contributor: eb™ Research Team