The Moderating Role Of Numeracy In The Effectiveness Of Cause-Related Marketing
Cause-related marketing (CRM) is a well-known selling strategy to improve the success of a product by including a donation to a charitable cause into the product price (Varadarajan, & Menon, Read More »
Cognitive Motivation And Its Impact On Price Cognition
As defined by Cacioppo and Petty (1982), need for cognition (NFC) refers to individuals’ tendency of engaging in effortful thinking. Tenets of dual process theory invoke that low NFC individuals Read More »
Fairness Or Compassion? Cultural Differences In Power Norms Affect Judgments Of Power-Holders
Cultures appear to differ in the degree to which they nurture personalized versus socialized power concepts (Torelli and Shavitt 2010). European Americans seem more likely to conceptualize power as Read More »
Author: Carlos J. Torelli, Sharon Shavitt, Timothy P. Johnson, Noel Chávez, Young Ik Cho, Allyson L. Holbrook, Saul Weiner
Contributor: eb™ Research Team
Behind The “Privacy Paradox”: Decreasing Disclosure By Viewing Information As A Constrained
The issue of protecting consumer privacy has continued to grow in prominence over the past several years. Companies have grown increasingly sensitive to privacy concerns as the Federal Trade Read More »
Incandescent Affect: Turning On The Hot Emotional System With Bright Light
We propose that turning on the light can turn on the hot emotional system. Across six studies we show that ambient brightness makes people feel warmer, which increases the intensity of their Read More »