Focusing On Details Results In Tolerance: How Construal Level Theory Relates To Consumer Ethical
To get a better idea of when consumer misconduct is most likely, we relate construal level (CL) to consumers’ tolerance towards ethically questionable consumer practices. Prior research on CL and Read More »
Drivers Of Sales Innovation In Business-To-Business Firms
This paper defines the term sales innovation, offers an operationalization of the concept, and discusses antecedents of sales innovation in terms of important internal and external drivers. An Read More »
Effects Of Psychological Distance In Brand-Related Social Media Posts On Consumers’ Evaluation
This study examines the effects of temporal and spatial distance in negative online brand post narratives on consumers’ evaluations of brands. Drawing on construal level theory, the authors Read More »
The Effects Of Social-Interactive Engagement And Social Identity On Brand Love In Online Network
The aim of this study is to propose a social identity approach to consumer-brand affective relationships in online network-based communities by integrating social identity theory, experiential Read More »
Author: Maria Vernuccio, Margherita Pagani, Camilla Barbarossa, Alberto Pastore
Contributor: eb™ Research Team
Implementing Key Account Management: Key Dimensions And Outcomes
Key Account Management (KAM) has emerged as an important concept in business-to-business (B2B) marketing, yet academic research lags in this area. This study based on a review of KAM literature and Read More »
Author: Spiros Gounaris, Nektarios Tzempelikos, Michael Mcdermott
Contributor: eb™ Research Team