Honey, We Have To Talk! How Shareholders React To The Design Of Product Recall Messages
Previous research showed that consumers as well as shareholders react negatively to product recalls. Research holds that adapting the recall communication to the recall specific setting helps to Read More »
“Fifty Ways To Leave Your Cell Phone”: Product Obsolescence, Product Replacement And Product
Decreasing life span and accelerated product replacement process for technological products refer to the crucial question of product relative and psychological obsolescence, raising environmental Read More »
Author: Elisabeth Robinot, Fabien Durif, Dominique Kreziak, Isabelle Prim-Allaz
Contributor: eb™ Research Team
Worse Than Bad: Predicting Inferences About Product Quality From Memory
Could brands associated with mostly negative information–those with poor reputations–be perceived as superior to unrecognized brands? A reasonable consumer should value reputation; however, it is Read More »
Small Urban Retailers: A Motivational Approach To The Spanish Case
The word “motivation” comes from the Latin word “movere” meaning “to move”. On that basis, this paper proposes a scale of measurement of the motives that move a consumer to shop in small Read More »
Author: Sandra Tena Monferrer, Juan Carlos Fandos Roig, Javier Sánchez García
Contributor: eb™ Research Team
Reward Alleviates Moral Licensing Effect
Past psychology research has found an increased tendency to act unethically after people have already behaved in an ethical way, known as moral licensing effect. In this research, we propose that Read More »